If the Asking Price Isn’t Compelling, It’s Not Selling

When it comes to real estate, one of the biggest mistakes sellers make is overpricing their home. In today’s market, buyers have more options and more data at their fingertips than ever before. If the asking price doesn’t make sense—or worse, feels inflated—they’ll simply scroll past and move on.


📉 Price Cuts Are Back to Normal Levels

Over the past few years, we’ve seen some unusual swings in pricing. From 2020–2022, inventory was historically low, creating bidding wars that pushed prices well above asking. But as inventory has grown, the number of price cuts has returned to more normal levels.

For example, in March 2025, over 302,000 listings had price reductions—a sharp increase compared to just 75,000 in 2022. Sellers can no longer assume that simply putting a home on the market will guarantee multiple offers over list price.

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⚠️ Common Reasons Sellers Overprice Their Homes

Here are the most frequent pitfalls homeowners fall into when setting a price:

1. Not Paying Attention to Current Market Conditions

With more inventory available, buyers have choices. If your home is priced too high compared to similar listings, it will sit on the market longer—and often require a price cut later.

2. Pricing Based on What You Want to Make

It’s tempting to think about how much you’d like to walk away with, but buyers don’t care about your financial goals. They care about fair market value. If the price doesn’t align with comparable homes, it won’t sell.

3. Leaving Wiggle Room for Negotiation

Many sellers list high with the intention of leaving space to negotiate. But in reality, this strategy often backfires—turning buyers away before they even step foot inside.

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✅ The Best Way to Avoid This Mistake

The smartest move? Lean on an experienced real estate agent.

A knowledgeable agent can:

  • Evaluate fair market value in your area

  • Help you understand what your home is truly worth

  • Set a pricing strategy that attracts serious buyers

  • Position your property to receive multiple offers instead of crickets

As Bankrate puts it:

“A knowledgeable agent will understand fair market value in your area, how much your house is worth and how much you might reasonably expect to get for it in the current market.”


✨ Final Thoughts

In today’s housing market, overpricing your home is the quickest way to scare off buyers. By working with a skilled agent and setting a compelling, realistic asking price, you’ll attract more attention, create more competition, and increase your chances of selling quickly—and at a strong price.


👉 Thinking about selling? Let’s connect to talk strategy. The right pricing plan could be the difference between sitting on the market and securing multiple offers.